Vault Episode 10: Julian Carr

What does it really take to turn fear into fuel? We open the vault to revisit our conversation with Julian Carr, the pro skier known for launching off massive cliffs and setting records, who then channeled that same high-stakes mindset into building companies and a global trailrunning series. If you’ve ever wondered how precision and courage translate beyond the mountains, this replay is a masterclass in turning preparation into performance.

Julian walks us through the discipline behind each “impossible” jump—snow science, terrain study, and meticulous planning—and shows how those habits became the backbone of his ventures, from beanies and soft goods to aftermarket Bronco parts. We dig into why niche focus beats scattershot growth, how to earn trust with consistent quality, and what it means to design experiences that people want to return to year after year. The Cirque Trailrunning Series stands out as a blueprint for building community: thoughtful course design, safety without killing spontaneity, and a clear brand promise that keeps runners and partners engaged.

Along the way, we break down a practical risk framework you can use in any field: respect the unknown, rehearse early, build redundancy, protect people, and keep the work joyful. Julian’s range is the point—when principles lead, different lanes can stay aligned. Whether you’re scaling a startup, leading a team, or planning your next personal leap, you’ll find clear takeaways on preparation, execution, and resilience that outlast trends and hype.

If this conversation sparks something for you, follow the show, share it with a friend who’s chasing a big goal, and leave a quick review to help others find the pod. Your support helps us keep bringing these stories to your ears.

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Now through January 2nd, buy or lease a new Subaru at Mark Miller Subaru and they’ll donate up to $500 to local Utah charities like USARA and Girls on the Run. Drive a new Subaru and give back to the community at the same time.

Please be sure to like, review, follow, subscribe and share the podcast with your friends and family! See you next time 

Chapters

• 0:00 Welcome And Vault Setup
• 1:43 Who Julian Carr Is
• 1:53 From Record Jumps To Business
• 2:07 Building Brands And Bronco Parts
• 2:18 The Cirque Trailrunning Series
• 2:24 Why This Conversation Still Hits
• 2:30 Let’s Dive Into The Replay

Transcript

SPEAKER_00: 3:10

What is up, everybody, and welcome back to another episode of the Small Lake City Podcast. I'm your host, Eric Nielsen, and this week we have another Vault episode coming to you. And this week we are revisiting the episode with Julian Carr. Now, Julian Carr is a professional skier who got his claim to fame, throwing himself off the biggest cliffs in the world and setting a lot of records, but has also become an entrepreneur of many different companies, ranging from beanies and soft goods all the way through uh aftermarket Bronco parts. He also started the Circ Trailrunning series, which started in Utah but now has races all around the world. So a great guy with a great perspective. Um, you guys are gonna love this one, whether it's the first time you've listened to it or it's your second, third, or fourth time through. So let's jump into it and hope you enjoy.